WRITER NAVEEN

Content  Is King And Marketing Is More Than A Buzzword. It Is A Critical Element In Digital Marketing Plans And  Brand Success.   Today, content marketing is more than a buzzword. It is a critical element in digital marketing that has grown to emerge as an indispensable tool in almost every field of human activity.  I t is in widespread use, to connect businesses with businesses, and businesses with customers through the internet. Content marketing is offering a plethora of benefits. That is why companies are finding it hard to ignore, and vying to reach out to their prospects every moment. Statistics reveal that out of all the content marketing tactics, social media occupies the most prominent position. And, there are articles, e-newsletters, blogs, in-person events and case studies in the same order of popularity. Then, where does the problem lie? Site owners have experienced that content marketing generates more in-bound traffic to their sites. It increases engagement with their

Universal Basic Income has been a buzzword the world over for some time now. India, world’s largest democracy, floated the idea of a Universal Basic Income for all its citizens on October 2, 2016, that too, regardless of their employment status.  It was a big surprise for a country whose close to 30% population lives below the poverty line, where basic health services and education are still to be strengthened, triggering curiosity and   doubts over how and whether the provisions of its funding it prepared to bear the additional burden?   The reasons are many.  Currently, the earnings of the government through taxation and other revenue sources are used to fund the services of the government and its other welfare schemes. A Universal Income may relieve the government from service delivery, providing people with the money only to access those services. It may ensure the economic liberty of the individuals while ensuring equitable distribution of wealth.  Above all

'The Gods Have Vanished!' Is The Only Indian Fiction Without Dialogues After 'The White Panther'. This Book May Go Viral In These Times of Worldwide Pandemic  And Change Your Outlook! The Gods Have Vanished! Published By  Notion Press Is Now Available Worldwide On Amazon. Book Cover Compiling  a list of 100  books  here, that need to be read in your lifetime?  Can this ever do justice to any debut author having a compelling reason to tell a story. Never!  Being an Indian fiction writer with an altogether different outlook, I am not the one in league with those self-professed writers who call their own work as the bestseller.  I wrote 'The Gods Have Vanished!' without dialogues, without having to adopt nefarious designs to quickly hop over that proverbial and blatant bandwagon of Indian writers, overnight.  I did not search for bestseller genre statistics before putting pen to paper.  I neither had, nor I ever tried to set aside an impressive budget for a well-d

There's something called corporate social responsibility! When we talk about corporate houses or, so to say, large incorporated companies, we are actually talking about immortal humans transcending generations unless, otherwise, dissolved in accordance with law.  It is to be understood that men may come and go but corporations remain as a brand, a business entity, and like humans, who may either choose to make a difference in the society by their acts of omission, by not harming the society in any way, or by their acts of commission, by actively participating in the welfare of the society at large.  Businesses, too, have a combination of options open for them, they may harm the society in their quest for maximizing their profits and, simultaneously, shy away or perform their social obligations, choose not to harm the environment and still perform their social obligations, choose to harm the environment and discharge their social obligations and so on... Corporate houses

You may have heard the word ‘blockchain’ but what does 'blockchain' really mean? This word was born with the introduction of Bitcoin over more than a decade ago. Then, it was the preferred technology for carrying out peer-to-peer dealings in this electronic cash in a decentralized and secure manner. Today, this is an innovative technology being considered in various fields. Simply put, blockchain is a chain of blocks. The block, here, means digital information of transactions made by any person. Chain, here, means a public database. How it works and why should we care? When you purchase something, the blocks store information; the date, time, amount and the parties involved in the transaction. Here, your actual name is not recorded, instead, a unique ‘digital signature’, like a username, is used. Each block stores information, that is different from other blocks, distinguished by a unique code called a ‘hash’. The details of this transaction are, then ver

Cognitive skills matter a lot. These make your child grow into smart individuals!  Children are the future of every nation. Their growth and development should be of primary concern for all; parents, teachers and the society at large. Parents should note that the preschool days are a period of tremendous growth for their children. During these first few years, they are undergo a large amount of change at a very fast pace as they learn to see the world through their own eyes. This is that crucial time of their lives when they need to acquire some fundamental skills. These core skills or cognitive skills, then, need to be developed for their success later in life. The need to be able to speak clear and understandable short sentences is very important. If children fail to acquire this skill, they will find it difficult to become independent students. They will face difficulties in expressing their needs, asking and answering questions, and communicating their needs effectively